Web site mentioned in the prestigious issue's cover story about Bodog.com founder and newest billionaire, Calvin Ayre

Miami Beach, FL (PRWEB) March 10, 2006 -- Popular online entertainment tabloid web site, Gambling911.com, is mentioned in the 2006 Forbes "Billionaire" issue as part of a story on newest billionaire Calvin Ayre.

In the piece, Gambling911.com is referred to as a web site that helped orchestrate one of the most unusual marketing campaigns in history.

To create some attention for his growing online gaming venture, Ayre begat the fictitious “Cole Turner” as the public face of Bodog. He convinced Christopher Costigan, owner of Gambling911, an online tabloid promoting Web gambling, to post stories of Turner, an Indiana Jones-like character.

In 2003, for example, Ayre turned his vacation to Thailand into a Cole Turner Internet adventure. Using a digital camera, a machete, fake blood and a cast of taxi drivers and massage-parlor girls, Ayre spun the tale of Turner leading an expedition into Cambodia to fight a cell of Buddhist terrorists. Along the way Turner was captured by the Cambodian army, double-crossed by opium warlords in a lost ancient city and wounded in a knife duel while escaping the country. Ayre wrote the eight-story series on the plane back to Costa Rica. It was released during the college bowl season.

"It took some convincing for sure," commented Gambling911.com Founder and President, Christopher Costigan. "I cringed at the thought of publicizing this series when Calvin first approached me with it. At first I planned on appeasing him by having the series quickly move to the bottom of our home page. I was pleasantly surprised to see the response to this series became overwhelming from the first day we published it."

Gambling911.com, which is owned by Costigan Media, has been enjoying significant press over these past few months. The web site's traffic has more than quadrupled over this period as well. New traffic records are being set weekly.

Forbes will most certainly continue this positive trend.

"I am indeed honored to have been mentioned in the Forbes piece," Costigan stated. "(Writer) Matt Miller did an outstanding job of putting the whole thing together, hence the reason it became the cover story. This exposure is yet another feather in the cap of the online gambling industry. Publications such as Forbes and the Wall Street Journal have allowed internet gambling to gain a sufficient mainstream following."

While often referred to as a "tabloid" or "entertainment" web site, Gambling911.com is heavily followed by traders for their extensive coverage of online gambling stocks. Last August, Gambling911.com was also mentioned in the Wall Street Journal.

Gambling911.com can be accessed by clicking on www.gambling911.com

About Gambling911.com:

Costigan Media LLC is the parent company of Gambling911.com and worldwide leader in multimedia coverage pertaining to sports, gambling, politics and entertainment. Through its 24 hour flagship news and entertainment web site, Gambling911.com, provides all the latest stories from a wide gamut of subject matter with a special emphasis on gambling-related odds and Internet trading. Gambling911.com President Christopher Costigan was interviewed live on Fox News Super Bowl Sunday. The site has been mentioned in The Wall Street Journal and featured in numerous other publications and media outlets including the December 2005 issue of Playboy Magazine, Miami Herald, Winnipeg Free Press, Las Vegas Sun, Cincinnati Enquirer, and the Monday February 13, 2006 issue of Slam! Sports (Edmonton Sun).